Julio has always been enthused by the profound narrative power of the moving image, and by the subtleties and intricacies of the audio-visual work. During his prolific career in advertising, he has filled in as producer, scenographer, assistant art director, and assistant director, before realising his full potential as advertising films director. With a signature style defined by a colourful aesthetic, technical delicacy, and skilled storytelling, Julio has shot commercials for clients such as P&G, Coca Cola, Unilever, Colgate, Pepsico, L'Oreal, Ford, Toyota and Telefónica; in Mexico, Ecuador, Colombia, Venezuela and the United States.